The cultural identity of a cross-border region, like Tyrol, is subject to influences from several nation states. Historical developments have led to creation and reshaping of (internal) borders repeatedly. The exhibition in the “Museum of European Cultures” traces the many links the region and culture of Tyrol has to Austria, Italy and Bavaria, Germany. Specific crafts and designs of furniture (see below) or folk fashion have played a considerable role in the making and survival of Tyrol and its cultural identity despite globalization. Tourism has become the major source of revenue. The challenges of climate change, increase in transport across the Alps and over-tourism are hard to reconcile in this hot spot of the confrontation of traditional and modern values. The idyllic panorama of “Der Wilde Kaiser” appears frequently in cinema and photographs about the region. For some, such images may become a kind of second home or escape route. Literature on the region or dealing with the region complements the reflections about cultural identity or identities.































